Digital Marketing – It’s Trending Now
You would have heard about Digital Marketing come up as an exciting career option. The Pew Research concludes that the constant internet usage among adults has increased by 5% in the last three years. This means that the way people interact, buy, sell and transact businesses have really changed and online marketing is proving to be an effective way forward.
Marketing is about making a connection with the audience at the right time and place. And today, if we need to meet people, then we must meet them where they are already spending too much time, which is the internet or the mobile. If you are asked – Do not look at your mobile for the next 30 hours, then can you do it?
🙂 So now you know why… Thus, this is where Digital Marketing i.e. any form of marketing that exists online comes into the picture.
Table of Contents
- Digital Marketing – It’s Trending Now
- What is Digital Marketing?
- Why should we learn Digital Marketing?
- Advantages of Digital Marketing
- 4 Keys To A Successful Digital Marketing Campaign
- In today’s world of business, digital marketing is the order of the day. To maximize their brand’s recognition, sales, and growth, businesses need to rethink their marketing strategies.
- 1. Have a Goal and Objectives
- 2. Know How to Reach Your Audience
- 3. Creating an Effective Funnel
What is Digital Marketing?
All marketing endeavors that use an electronic medium such as search engines, social media, email, websites to connect with their customers comes under the Digital marketing umbrella. In other words, Digital Marketing can be defined by the digital strategies and mediums used to connect with customers.
For the growth of the digital business, there are various Digital Marketing strategies, which are –
- Digital Advertising
- Email Marketing
- Online Brochures and more
Why should we learn Digital Marketing?
Today, the world is conveniently getting digital i.e. both individuals and the business are beginning to modify their marketing techniques with digital marketing methods. It can be agreed that the new strategies are quicker, more realistic and flexible than the conventional ones.
Since both large and small organizations are heading towards digitalizing for better competition, survival, and growth, demands for experts in the field of digital marketing has increased. Looking at the pace of digitalization, it can be expected that future digital promotions will exceed all conventional marketing techniques.
Digital marketing students are trained to promote brands through websites, social media, emails, and other digital mediums.
Advantages of Digital Marketing
Organizations in today’s time opting for digital marketing have a better chance to perform in the world market. Digital promotion of business/products and services is advantageous since the general population is easily approachable online. One of the main advantages of Online Marketing is that it devours less investment, workforce, and assets.
Some more advantages of Digital Marketing are as follows –
| Equal Opportunity | Online marketing is a uniform platform that offers opportunities for all kinds of businesses. |
| Cost-effective | Most startups with limited assets and budgets can invest in digital marketing and get better output |
| Conversion of Deliveries | Organizations can measure their accomplishment as the traffic generated can be converted into leads, supporters, deals, sales, subscribers, etc |
| Targeted Audience | Digital advertising methods are designed to engage the target audience and ensure result driven interactions |
| Easily Accessible Audience | With the internet and smartphone revolution, online marketing has become the basic correspondence channel |
| Building Brand Reputation | With the capacity to pull target audiences, there is a high chance that the product will intrigue other users as well |
| Building People’s Trust | Since digital marketing is an immediate and more customized collaboration between the buyers and the seller, a good quality product/service will definitely gain popularity and people’s trust |
4 Keys To A Successful Digital Marketing Campaign
In today’s world of business, digital marketing is the order of the day. To maximize their brand’s recognition, sales, and growth, businesses need to rethink their marketing strategies.
While it may be impractical to abandon the good old traditional marketing strategies such as the use of business cards, newspaper ads, worth of mouth, banners, exhibitions in workshops, and mainstream media ads, today’s advancements in technology calls for investing aggressively in digital marketing for any business that wants to remain relevant and on top of their competition. However, it is not about the money or effort you put in, but rather, it’s more about how smart you do it. The success of your digital marketing campaign will primarily depend on how well you plan and strategize. Want your digital marketing efforts to create a real impact on your business? Here are some things to consider for a successful digital marketing campaign.
1. Have a Goal and Objectives
Even though the two terms are sometimes used synonymously, goals are more “long-term” in nature than objectives. In layman’s terms, objectives are certain measurable steps of achievement that; combined, create a road map that leads to the achievement of a goal, mission or major achievement. A goal could be something like “Turn my company into the go-to online retail shop in Asia”. On the other hand, an objective could be something like “invest more in Facebook ads” or “create 50 marketing videos for my business’ YouTube channel by the end of the year”, “optimize my website to improve traffic”. You’ll also need to set measurable Key Performance Indexes for your objectives to be complete.
But the harsh truth is that creating a complete strategy with realistic goals and objectives can be a real pain in the back, especially if you have a lot on your plate already in other areas of the business. This is where professional digital marketers come in handy, and you can always hire a digital marketing company to handle it all for you. The good thing about hiring a is that they’ll take the entire marketing burden off your shoulder and you don’t even have to be tech-savvy to create a winning marketing strategy with realistic KPIs, trackable progress and measurable results. The experts will see to it that your site’s traffic, the time users spend on your site, and your conversion rates increase for a boost in your business’ ROI and overall growth. You’ll also benefit from professional advice on any weak areas and what you can do to improve the results in question, thus improving the decision-making process.
2. Know How to Reach Your Audience
A digital marketing strategy or campaign may not be so much of use without a target audience in mind. Most importantly, you just have to know where and Are they mostly on Facebook (social media) or do they spend most of their time searching for stuff on Google? Could Pay Per Click or email marketing reach them better? It’s always best to be specific to the audience you’re targeting when setting up a digital marketing campaign if at all you’re looking at nothing short of success. This is all the more reason to get professional help from digital marketing experts, especially if the results matter more to you than gaining experience in this field. In most cases, however, you will have to use a combination of approaches since today’s internet users a literally everywhere, from social platforms to search engines, emails, binge-watching on YouTube, and so forth.
3. Creating an Effective Funnel
A more effective digital marketing campaign is one that incorporates a sales funnel. Basically, a sales funnel is comprised of the various steps involved in the sales process before and after a prospect actually buys a product or a service from any business. The main phases are Outreach, Conversion, Closing, and Retention.